<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>YakkaDesk · Writing</title><description>Plain-English guidance on getting found on Google for New Zealand professional service businesses.</description><link>https://yakkadesk.co.nz</link><language>en-nz</language><item><title>How often should a small business publish blog posts?</title><link>https://yakkadesk.co.nz/blog/how-often-should-a-business-blog</link><guid isPermaLink="true">https://yakkadesk.co.nz/blog/how-often-should-a-business-blog</guid><description>For most small businesses, three useful posts a week beats both daily filler and the occasional one-off. Here is why cadence matters more than raw volume.</description><pubDate>Sat, 13 Jun 2026 00:00:00 GMT</pubDate><category>content strategy</category><category>blogging</category><category>small business</category></item><item><title>How to get found on Google as a NZ service business</title><link>https://yakkadesk.co.nz/blog/how-to-get-found-on-google-nz</link><guid isPermaLink="true">https://yakkadesk.co.nz/blog/how-to-get-found-on-google-nz</guid><description>To get found on Google, you need a claimed Business Profile, pages that target what customers search, and steady content. Here is how the pieces fit together.</description><pubDate>Fri, 12 Jun 2026 00:00:00 GMT</pubDate><category>local seo</category><category>google business profile</category><category>small business</category></item><item><title>Why your competitors outrank you on Google</title><link>https://yakkadesk.co.nz/blog/why-competitors-outrank-you-on-google</link><guid isPermaLink="true">https://yakkadesk.co.nz/blog/why-competitors-outrank-you-on-google</guid><description>Competitors usually outrank you because they publish more useful content over time, not because they are better. Here is how that gap forms and how to close it.</description><pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate><category>seo</category><category>content</category><category>small business</category></item></channel></rss>