On Time Aircon · ontime-aircon.co.nz
Where you show up today
On Time Aircon has 20-plus years installing heat pumps and ducted systems across Wellington, Hutt Valley and Kapiti, with solid service pages but no active blog. Their pages describe what they do, yet none of them answer the cost and buying questions people type into Google before they commit, which is exactly the gap a small set of cost-focused articles can fill.
Their writing is plain, practical and reassurance-led, leaning on phrases like '20 years of experience', 'peace of mind' and 'tailored solutions for your home'. It speaks directly to the homeowner or business owner and stays warm rather than technical. New articles should keep that grounded, customer-first tone and add the specific numbers and steps their current pages leave out. The article at the end of this report was written to sit naturally alongside your existing copy.
We did not stop at the research. A complete article targeting “ducted heat pump cost nz” (260 searches a month) is already published on your preview blog, written in your voice and matched to your site's look. This is the first of the three we would publish every week.
Read “Ducted Heat Pump Cost NZ: 2026 Wellington Price Guide” on your blog →
We searched Google for the terms your customers use and looked for your site in the results.
| Search term | Your position | Who holds page 1 |
|---|---|---|
| heat pump installation cost wellington | Not in the top 10 | sustaintrust.org.nz, moneyhub.co.nz, reddit.com |
| heat pump installer wellington | Page 1 · #7 | reddit.com, sustaintrust.org.nz, moneyhub.co.nz |
| ducted heat pump system cost nz | Not in the top 10 | reddit.com, oneair.co.nz, hrv.co.nz |
| cost of hrv system nz | Not in the top 10 | reddit.com, hrv.co.nz, smartvent.co.nz |
| ducted heat pump cost nz | Not in the top 10 | oneair.co.nz, reddit.com, hrv.co.nz |
| ducted central heating nz cost | Not in the top 10 | stuff.co.nz, centralheating.co.nz, reddit.com |
| daikin ducted heat pump price nz | Not in the top 10 | bdfelectrical.co.nz, winterheatpumps.nz, daikin.co.nz |
| home ventilation systems nz cost | Not in the top 10 | smartvent.co.nz, consumer.org.nz, refreshrenovations.co.nz |
| heat recovery ventilation nz cost | Not in the top 10 | smartvent.co.nz, hrv.co.nz, reddit.com |
| unovent cost nz | Not in the top 10 | miproducts.co.nz, instagram.com, nzherald.co.nz |
Checked on Google from Wellington, New Zealand, July 2026, organic results, not logged in.
More buyers now ask an answer engine like Perplexity to shortlist a heat pump installation for them, then contact the names it gives back. We asked Perplexity the 3 questions your customers ask when choosing a heat pump installation in Wellington, and recorded who it named.
Yes, for a Wellington heat pump installation, Sustainability Trust is a strong first call because they offer a free home assessment and quote, help size the system properly, and can also access subsidies for eligible homes in Wellington and surrounding areas.
For Wellington, the strongest options I found are Wellington Refrigeration Ltd, Ignite Heat Pumps, HRV Wellington, Abode Air Conditioning Ltd, and Chillzone LTD from a current Wellington installer ranking, with additional local providers like Wellington Heat Pumps, B A Heat Pumps, V Electrical, EnergySmart, and Imperia…
For Wellington heat pump installation, the strongest companies to consider are Smart Air Solutions, EnergySmart, JMAC Electrical, B A Heat Pumps, Ignite Heat Pumps, and Sustainability Trust.
This is a snapshot from a small sample (3 questions, one answer engine), not a score. It shows the pattern: when buyers ask, Sustaintrust, Daikin, Hrv come up and On Time Aircon does not yet. The same structured, consistent content that ranks you on Google is what gets a business named in these answers.
Keywords you already cover (checked page by page):
Why these keywords. Every selected term grows their core heat pump and ducted system installation work, which their own site puts front and centre: the homepage title is 'Heat Pump Installation Wellington', the nav leads with Heat Pump Installs and Ducted Heat Pump, and the bulk of their pages (Mitsubishi, Panasonic, hot water, servicing, repair, ducted) circle the same heat pump theme. They list Daikin as a manufacturer they install, so the Daikin ducted term sits squarely inside work they already do. If we have read the priority wrong, reply and we will re-run the research around the service you most want to grow.
| # | Keyword | Searches / mo | Competition | Advertisers pay | Your coverage |
|---|---|---|---|---|---|
| 1 | ducted heat pump cost nz | 260 | HIGH | ≈NZ$1 to NZ$4 / click | none |
| 2 | ducted central heating nz cost | 70 | MEDIUM | ≈NZ$2 to NZ$5 / click | none |
| 3 | heat pump installation cost wellington | 30 | LOW | — | none |
| 4 | daikin ducted heat pump price nz | 20 | MEDIUM | ≈NZ$1 to NZ$3 / click | none |
Advertisers pay is the approximate per-click price businesses pay Google for this search. It is what each visitor would cost you in ads — and what ranking for it earns you for free.
Why it wins. This is their highest-volume core-service buying query: someone searching the cost of a ducted heat pump is pricing up a job On Time Aircon installs and emphasises across the site, and a cost search signals they are close to choosing an installer.
The article we'd write. 'Ducted Heat Pump Cost in NZ: What a Full System Really Costs in 2026'. Break down price ranges by house size and system type, what drives the cost up or down, and what is included in a professional install, written from their Wellington installation experience.
Honest caveat. Competition on this national term is high, so ranking takes a depth and freshness most of their current pages lack; an honest cost breakdown with NZ$ ranges and GST treatment is what will carry it past thinner pages.
Why it wins. Buyers researching ducted central heating cost are weighing a whole-home ducted system, which is core work for On Time Aircon, and the medium competition makes it more winnable than the high-competition national terms.
The article we'd write. 'Ducted Central Heating in NZ: Costs, Options and Whether It Suits Your Home'. Compare ducted heating against single-room heat pumps, set out the cost factors, and explain who it makes sense for.
Honest caveat. Volume is lower than the headline ducted term, so this works best as a supporting article that captures the comparison stage and links through to their main ducted page.
Why it wins. This is the prime service-plus-location term for their exact business: low competition, unmistakable buyer intent, and it matches the homepage they already rank with, so a Wellington buyer comparing installers lands directly on them.
The article we'd write. 'Heat Pump Installation Cost in Wellington: A Local Buyer's Guide'. Cover typical install pricing in the Wellington, Hutt Valley and Kapiti area, what affects the quote, and what a same-region team brings to the job.
Honest caveat. Search volume here is modest, so treat it as a high-conversion, easy-to-win local page rather than a traffic driver; its value is the quality of the searcher, not the quantity.
Why it wins. They are an authorised Daikin installer with a dedicated manufacturer page, so a brand-plus-price query is a strong commercial fit and lets them answer a specific buying question that generic competitors cannot answer credibly.
The article we'd write. 'Daikin Ducted Heat Pump Prices in NZ: What to Expect and What Affects the Quote'. Use their Daikin install experience to give honest price ranges, model considerations and what is included.
Honest caveat. This is a narrow, lower-volume term, so it earns its place by intent and authority rather than reach; it should support the broader ducted cost article, not stand alone as the lead.
The article above is not a one-off. Every article we deliver is built the same way:
Done every week, this is what moves a site from page three to page one: Google sees a business that answers its customers' questions, and keeps answering them.
The keywords above add up to 380 searches a month. Ranking well for them puts your site in front of roughly 57 visits a month — a conservative 15% of that volume. At the per-click prices in the table, that is traffic you would otherwise be paying Google for. One new client from those visits typically covers the service for a year.
This report, the research behind it, and the article already live on your preview blog are exactly the work we deliver every week. The plan is simple: